FOWLER, CA - With beams of sunlight awakening consumers’ love of fresh produce, now is the perfect time for buyers to get ready for spring merchandising. As Easter is right around the corner, one category primed to see increased shopper dollars is citrus. To get the inside scoop on what opportunities lie ahead for retailers, I sit down with Bee Sweet Citrus’ Sales Representative Jason Sadoian.
“Holidays generally drive citrus sales,” says Jason. “Add to that the arrival of the spring season, and you’ve got people who are looking for citrus to complement their outdoor lifestyle or add citrus flavor to their seasonal recipes.”
And Bee Sweet is not in short supply of delicious citrus varieties to make any produce section shine. Currently, the company is offering numerous specialty options, grown in California's Central Valley, for the holidays and spring promotions including Blood Oranges, Cara Cara Navels, Minneola Tangelos, and Meyer Lemons, just to name a few.
Jason also tells me that all of Bee Sweet’s varieties are eating well, and all of its customers have access to load everything in one convenient spot. Additionally, the company is happy to provide its buy-side partners with POS materials to help advertise its high-quality products in-store.
With health benefits and immune support still topping the list of consumer demands, spring is also an optimal time to promote citrus for its nutrient-rich qualities. My fellow allergy-sufferers can likely attest to the key benefits that a strong immune system can offer when fighting off the effects of pollen here in the Northern Hemisphere, and they will thank you for offering them a natural, tasty way to keep symptoms at bay.
“Immunity-boosting foods are still at the top of mind for many families, so promoting the nutritional characteristics of our fruit, as well as their unique flavor profiles are all great ways to drive attention to seasonal varieties,” explains Jason.
That being said, start stocking your produce aisles with zesty citrus supplies, as spring will be here in the blink of an eye and so too will consumers’ waiting to take advantage of all the fresh produce the season has to offer.
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