Bell Pepper Markets Hold Steady as California Supports Pricing


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Mon. July 6th, 2026 - by Ryann Howard

UNITED STATES - Bell pepper markets are largely steady to start July, with consistent demand supporting pricing across California while greenhouse colored peppers from Mexico continue to move at stable levels despite lighter buying activity.

According to the USDA's July 2 National FOB Review, California remains the strongest field market. In the San Joaquin Valley, demand for green bell peppers is reported as fairly good, with the market about steady. Extra-large 1 1/9 bushel cartons are ranging from $28.95 to $32.95, mostly $28.95 to $30.95, while large sizes are $26.95 to $30.95, mostly $26.95 to $28.95. Fair quality lots are generally $22.95 to $24.95.

In Coachella Valley, California, red bell peppers are also holding steady. Demand is fairly good with the market about steady, as 1/2-carton red peppers range from $16.95 to $18.95, mostly $16.95. Irregular-size fair quality cartons are selling between $24.95 and $26.95, mostly $24.95.

Bell pepper markets are largely steady to start July, with consistent demand supporting pricing across California while greenhouse colored peppers from Mexico continue to move at stable levels despite lighter buying activity

Greenhouse bell peppers crossing through Texas from Mexico are seeing active demand with excellent quality. Red 11-pound cartons are generally ranging from $10.00 to $12.00 for jumbo and extra-large sizes, while large peppers are $9.00 to $11.00. Orange peppers are mostly $8.00 to $9.00, with yellow varieties primarily $7.00 to $8.00, reflecting stable pricing despite slower movement.

Meanwhile, the South Georgia season is effectively winding down, with supplies too limited to establish a market for green bell peppers. USDA designated the report as the last report for the region.

Overall, bell pepper markets are showing greater stability than in recent weeks, with California field production maintaining steady pricing and greenhouse colored peppers continuing to hold their value despite softer demand in Texas.

Stay with ANUK for the latest fresh produce market reports and pricing updates.


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USDA

The United States Department of Agriculture is the United States federal executive department responsible for developing…