LOS ANGELES, CA - Exceptional quality and strong yields headlined a successful Oregon blueberry season for Berry Fresh this year. As the season winds down, the company reflects on generations of farming expertise and a steadfast commitment to quality-focused practices.
“My family has been growing blueberries for 30 years. My cousins, my brothers, and I are all blueberry farmers. Connecting my family history with my position at Berry Fresh has made the Oregon blueberry season very special for me,” says Darren Sinn, Vice President of Operations and Supply Chain.
Berry Fresh’s Oregon team is deeply rooted in the local farming community, with many members from multi-generational blueberry farming families. Since establishing its Oregon operations over a decade ago, Berry Fresh has prioritized connecting with the region’s rich farming history, maintaining strong relationships with local families, and drawing on their experience.
A press release went on to note that all of Berry Fresh’s fresh blueberries are hand-picked and carefully sorted to ensure only the best fruit reaches the market. While some other growers are turning to machine harvesting, Berry Fresh continues to invest in hand-picking to minimize bruising, maintain freshness, and extend shelf-life for the consumer. These quality-focused methods—combined with growing premium Northwest varieties like Draper and Calypso as well as investing in innovative, flavor-forward private genetics—have solidified Berry Fresh’s Oregon blueberry program as a success.
Over the past decade, Berry Fresh has also expanded its organic blueberry program in Oregon, understanding the importance of the organic category for its customers. In 2024, the company increased its organic blueberry output by nearly 60 percent and anticipates more growth in 2025.
Berry Fresh remains committed to enhancing the quality of its Oregon blueberry program, with a continued focus on heritage, quality, and sustainability.
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