HOLLISTER, CA - Proving that almost anything is possible with the right people in your corner, Berry People announced that it recently secured partnerships with Peruvian growers to provide blueberries year-round, filling any third and fourth quarter supply gaps. With its new partnerships, Berry People will be able to continue providing promotable volumes of reasonably priced, flavorful berries throughout the year.
"Blueberries are now a top-10 fruit, with consistent consumer demand," said Jerald Downs, President. "Combined with our existing production in British Columbia, Chile, Mexico, and the Pacific Northwest, we are now assured excellent volumes and quality year-round, enabling our retail and foodservice customers to exceed consumer expectations while increasing sales."
Along with providing an ample year-round supply of blueberries, Berry People’s new partnerships are with some of the primary growers of organic berries in Peru, a region where organics are up-and-coming, according to a press release. With such pivotal partners, Berry People will be able to stay on track with industry movement toward improving varieties, flavors, and shelf-life across the category.
"We are now delivering promotable volumes and pricing of both organic and conventional blueberries throughout North America’s fall and winter seasons, allowing blueberries to gain further traction against other items in the produce department,” continued Downs.
As Berry People continues to form new partnerships and expand on those newly made, what role will it play in developing the future of the company and the berry market? Keep checking in with ANUK for answers.
