B&W Quality Growers Unveils New Packaging Redesign
- by Jessica Donnel
FELLSMERE, FL - After investing much of this year to undertake a complete packaging redesign, B&W Quality Growers is ready to unveil its new look. It all came to down to leveraging the company’s strengths—exceptional quality, highly nutritious and unique products, and nearly 150 years of experience—to make a personal connection with consumers.
“Our goal in modernizing the packaging was to showcase our key differentiators in a simple, yet compelling way,” shared Todd Gosule, EVP of Sales and Marketing.
The new packaging has prominent product names, informative flavor descriptors, and recipe images that make the bags visually appealing to consumers. B&W’s tagline “Exceptional Quality. Distinctive Flavor.” surrounds its logo, connecting the brand with a first-rate culinary experience. These, along with adding a “Since 1870” establishment date and a new, modernized white woodgrain background, provide a distinctive and artisan feel that balances modernity and tradition.
Alongside these elements, B&W will continue to proudly display the logo of Family Reach, a valued corporate partner dedicated to alleviating the financial burden of cancer for families across the country.
“We believe it was important to incorporate the Family Reach logo because their honorable mission resonates with B&W’s family-centric values,” said Gosule.
CEO Mark DeLeo also commented on the new branding, having noted, “The quality and flavor of our baby leaves speak for themselves, which, combined with B&W’s authenticity, honesty, and a consumer-centric approach, set us apart as a brand.”
For more on innovative branding and new marketing achievements in fresh produce, stay tuned to AndNowUKnow.