Calavo Growers Announces Partnership With Apeel for Longer Lasting Avocados
SANTA PAULA, CA - Finding the right partner in life or business can lead to a world of new possibilities. For Calavo Growers, that partnership comes in the form of Apeel, the innovative industry solutions company. In joining with Apeel, Calavo will be able to extend the shelf life of its avocados and continue the brand’s goal of giving its customers the best product possible.
“Teaming up with Apeel to extend shelf life and transportability of Calavo’s premium avocados was a natural fit with our solution-based business approach,” said Robert Wedin, Executive Vice President of Fresh Sales. “We pride ourselves on providing customers with options to fit their unique business strategies and challenges. With Apeel, retailers can experience less shrink and the ability to maintain avocado displays that are ripe and ready-to-eat. Quality, flavor, and ripeness retained longer, [and] consumers have more time to enjoy their avocados after bringing them home from the store.”
Apeel uses plant-based technology to create a protective, edible shell or “peel” around the outside of the avocado that helps to retain moisture and block oxygen from drying out the fruit, according to a press release. The end result is a longer shelf-life and an extended window of ripeness for the coveted green gold, meaning lower food waste and happier customers.
In addition to locking in longer peaks of freshness, Calavo’s partnership with Apeel also benefits the company’s sustainability strategies. In using Apeel’s technology, Calavo can combat food waste, which supports the company’s overall mission of being good stewards of the communities in which it operates.
As Apeel continues to form pivotal partnerships across the fresh produce industry, which company will be the next to adopt the innovative technology? AndNowUKnow will bring you the latest updates in innovation throughout our industry.