California Avocado Commission Announces Optimistic Outlook for 2025; Terry Splane Explains


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Wed. September 25th, 2024 - by Stephany Robayo

IRVINE, CA - The California Avocado Commission (CAC) recently reported that the current fruit on California avocado trees across multiple growing regions is considerably higher this year than in previous years. This has led to many growers projecting that the 2025 crop harvest may yield an increase in crop size compared to recent seasons.

Terry Splane, Vice President of Marketing, California Avocado Commission
Terry Splane, Vice President of Marketing, California Avocado Commission

“The Commission is very enthusiastic about the possibility of larger crops in the near future,” said Terry Splane, Vice President of Marketing. “However, we’re tempering that enthusiasm with caution, as many factors could positively or negatively affect the size of the 2025 California avocado crop, such as excessive heat, wind, or frost. It’s just simply too early to know for sure.”

The optimistic outlook for the 2025 California avocado crop is due in part to significant grower investment into new plantings over the last decade, which are now coming into prime production. Some growers have planted additional trees to increase their avocado acreage or because they are moving to a higher density planting model on existing acreage, explained a press release.

(Photo credit: California Avocado Commission)
The California Avocado Commission (CAC) recently reported that the current fruit on California avocado trees across multiple growing regions is considerably higher this year than in previous years (Photo credit: California Avocado Commission)

This investment by California avocado growers is illustrated by the roughly 3 million new avocado trees in California from 2013 to 2023, averaging about 265,000 trees per year. In addition to planting new trees, California avocado farmers have invested in various avocado rootstocks and varieties.

“Our team is looking forward to meeting with both loyal and prospective California avocado customers at the show to discuss next season’s increased crop and to get them energized for the customized retailer programs we can partner on with them,” added Splane. “Merchandising responsibly grown, premium California avocados in season benefits retailers and their shoppers.”

To kick off planning with retailers, California Avocado Commission representatives will welcome customers and colleagues to its booth #B2538 at the upcoming International Fresh Produce Association Global Produce & Floral Show in Atlanta.

Keep reading AndNowUKnow to prepare for the upcoming showcase!