WATSONVILLE, CA - With an estimated 157 million Americans with Halloween plans slated this year and one-third of those with parties on the agenda, the National Retail Federation estimates $7 billion to be on the line for this holiday season. One company that's ready for all the retail opportunities Halloween has to offer is California Giant Berry Farms.
As consumers embrace fall and all of the color and celebrations that come with it, California Giant has introduced new colors and messaging with the company’s new Scary Berries promotion. The promotion offers a Scary Berries electronic recipe booklet developed in partnership with ScharffenBerger Chocolate, and is packed with unique ways to dress up California Giant strawberries and chocolate into mummies, ghosts, pumpkins, and more.
“We are really excited about this Fall promotion and look forward to the consumer feedback," said Cindy Jewell, VP of Marketing. "Developing these fun and scary creatures has been a lot of fun as we see them all come to life on the plate and begin to get extremely positive feedback from consumers, bloggers, and the media.”
California Giant is also offering consumers a peek at its latest YouTube video, featuring transformations of berries into scary edible creatures that will be promoted throughout social networks and draw attention to the fact that berries can be the perfect Halloween treat. Watch the video below for more all the details.
According to a press release, consumer subscribers of the company Buzz Blog received a link to the free Scary Berries electronic book of recipes and the link to the YouTube video. Trade partners will also be able to subscribe to the Trade Buzz and receive the material they can use to keep California Giant berries prominently displayed throughout the fall season.
To see more from the new campaign, all California Giant and ScharffenBerger social media outlets will offer the free materials to consumers after they provide demographic information and answer a few questions about their shopping behavior and preferences.
