FRESNO, CA - Get ready for an uptick in demand for California table grapes! The California Table Grape Commission (CTGC) is setting out to bolster international demand for California table grapes in 16 target markets with the help of its 2023 export marketing campaign.
“In spite of labor and shipping challenges, and inflation and the value of the dollar, California table grapes still found success in export markets last season,” said President Kathleen Nave. “In 2023, the commission is determined to capitalize on that success and plans to expand market share of California table grapes in the target export markets.”
The comprehensive campaign for 2023 is focused on retail promotions, with a variety of retailer incentives. With digital retail promotions planned throughout CTGC’s target export markets, wholesaler promotions are also planned in select markets to reach smaller retailers through promotional activity. These promotional activities align with high-volume months in each market. Campaign expansions will also be offered, including shopper app and social media advertising in all markets, plus work with influencers and retailer-tagged television in select markets.
According to a press release, the 16 target markets for the 2023 season represented 94.4 percent of export volume in June through December 2022; of those markets, El Salvador, Hong Kong, Indonesia, Mexico, New Zealand, and Vietnam increased in both volume and value in 2022 compared to 2021, despite a range of global export challenges.
“While there still may be challenges ahead for global exports, the 2023 export marketing campaign will work to drive demand for California table grapes around the world,” concluded Nave.
How else will CTGC continue to uplift this beloved category? Stick with ANUK to find out.
