Camille Balfanz of Litehouse Foods Shares on the Brand's New Look
- by Robert Schaulis
SANDPOINT, ID – Showing off for the consumer, Litehouse Foods has rebranded its fan-favorite dressing bottles to allow a better look at the delicious products. As explored on our sister-site, this is part of the company’s ongoing efforts to better attract customers looking for healthy dressing options that offer no added colors, flavors, or preservatives.
I took a moment to get the inside scoop on the rebrand at PMA while speaking with Camille Balfanz, Brand Manager of Litehouse Foods.
“Our new look illustrates our commitment to taste, freshness, and real ingredients. We have a new logo that we are excited to be sharing. It’s been contemporized and shows our brand name more clearly for the consumer. We’ve got our neck bands that say no artificial colors, flavors, and preservatives. These are the clean things that consumers are looking for,” Camille shares.
Want to hear more about the research that went into the company’s rebranding efforts? Check out the video clip in full above for Camille’s insights.
How will the fresh, clean look appeal to consumers moving forward? AndNowUKnow will keep you up-to-date with the latest industry trends.