CarbAmericas' Danny Pollak Talks New Company-Wide Rebranding
POMPANO BEACH, FL - Just in time for SEPC’s Southern Exposure conference that celebrates the southeastern United States’ thriving produce community, one of the region’s staple suppliers, CarbAmericas, has announced its new, company-wide rebranding.
Part of the company’s strategic five-year plan, the new CarbAmericas brand seeks to show its customers at SEPC just how much depth it has as a company, something VP of Sales Danny Pollak says was missing from the old branding.
“Through some informal research, we determined that some of our current customers and potential new customers didn't fully understand the depth of our business, and we felt a brand refresh was a great way to reinforce who we are to the trade,” Danny explained to me. “CarbAmericas is more than just an importer; we are an exporter, a frozen processor, and we are a strategic supplier of our core products—mangoes, asparagus and broccoli, snow peas, sugar snap peas, and more based on our customers' needs.”
That diversity and wide array of offerings Danny mentions is what sets CarbAmericas apart from some of its competitors, he tells me when I ask him what makes the company so unique.
“The breadth of product and services we offer are unique in the produce supply chain,” he adds. “Our team is committed to bringing these products and services to our customers based on a foundation of performance, integrity and passion. This is more than a tagline for us, it is a way of life that is embedded in our company culture.”
The company will be unveiling its new brand at this weekend's Southern Exposure conference, so visit CarbAmericas' booth #708 to see it for yourself.