Cece’s® Veggie Co. Unveils the First Fresh, Organic Veggie Shells & Cheese
- by Jessica Donnel
AUSTIN, TX - I will never say no to a bowl of mac and cheese, especially if I’m told that this particular bowl is good for me. Impossible, you say? Cece’s® Veggie Co. is here to make the impossible possible, with its new product line of shells and cheese made from organic butternut squash. Butternut Shells & Cheese will debut at Natural Products Expo East in Baltimore, Maryland, from September 13-15 at booth #8110.
“Delivering a full serving of veggie nutrition in every bowl, Cece’s Butternut Shells & Cheese is a game-changer for busy families looking for healthy, organic meal solutions that taste delicious,” Founder Mason Arnold shared. “Anyone who has kids is going to jump for joy when they try the butternut shells. They check all the boxes—healthy, easy, and kiddo-approved. My own kids helped with product development and they can’t get enough of them—it really is easy being cheesy.”
Cece’s butternut version of the classic mac and cheese is gluten-free, with 100% organic butternut squash cut into elbow-style shells. The company noted in its press release that it will offer a dairy-based cheddar cheese sauce and a vegan cheddar “cheez” option, both prepped and ready to heat-and-eat with no additional ingredients required. The vegan Shells & Cheez sauce is the first organic vegan “cheese” sauce for pasta on the market, according to Cece’s.
At Natural Products Expo East, the company will also unveil a new ready-to-eat veggie meal, featuring its award-winning organic zucchini spirals paired with organic marinara sauce in a microwavable tray. Cece’s Zucchini Marinara can be eaten raw or warmed, for a quick, healthy meal on-the-go. Both the Shells & Cheese and the Zucchini Marinara serve two as an entree or four as a side and have an SRP of $5.99.
“We always tout that Cece’s is your own personal sous chef because we’re doing the time-consuming veggie prep and clean up for you with our spiralized and riced veggie options. With our ready-to-eat Zucchini Marinara, you can now toss that sad desk salad or have a stellar side ready to go in two minutes or less,” Arnold said.
Cece’s Veggie Co. is also launching an organic riced cauliflower medley with broccoli, carrots, and green onions to offer a shortcut to paleo-friendly fried rice.
Cece’s Shells & Cheese, Zucchini Marinara, and Veggie Medley will be available in select Whole Foods Market, HEB, Central Market, and Mariano’s stores beginning in September.
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