<p>C.H. Robinson will showcase a new brand and packaging during this year’s Produce Marketing Association’s Fresh Summit Expo from October 18-20 in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> To unify its year-round tropical offerings, C.H. Robinson is debuting Happy Chameleon™, a global label that includes pineapples, mangos, and limes. The brand will feature bright and vibrant colors to evoke positive moods from consumers towards tropical produce.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “We wanted to convey a light, fresh, friendly, and fun feel to the brand,” said Drew Schwartzhoff, Director of Marketing-Sourcing. “Happy Chameleon™ was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Along with the introduction of this new brand, C.H. Robinson will feature new avocado packaging at the Green Giant® Fresh Booth #3225. The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to give consumers easy mobile access to a variety of avocado recipes, storage, and usage tips.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.chrobinson.com/en/us/Produce-Sourcing/Consumer-Brands" target="_new"> C.H. Robinson </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
