CHELAN, WA - Apples are a core tenet of strong produce departments across the nation, and they’re about to become an even stronger asset. Chelan Fresh recently announced that its Rockit™ apples are now available year-round.
“The first thing people notice about Rockit apples is their adorable and convenient size, but that is not the only thing that sets them apart from other apples,” stated Julie DeJarnatt, Director of Retail Strategy, in a recent release. “We are thrilled to see people’s excitement when they taste the difference and discover the nutritional benefits wrapped up in a small package.”
As consumer demand for Rockits has continued to climb, Chelan launched a large-scale marketing campaign to showcase what makes its qualities distinct from other apples in the market. This pocket-sized treat makes them an ideal snack for both kids and adults.
Grown in the fertile valleys of Central Washington by fourth and fifth generations farmers, this apple boasts high-quality flavor.
Chelan also noted that these apples can be incorporated into a variety of recipes, including one Rockit Appletini Cocktail, a Rockit Apple Pie Granola, and Rockit Rosettes.
Harvested every fall and available in stores year-round, Rockit apples are excellent storing apples. When refrigerated, they stay fresh and crisp for up to six weeks!
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