<p>Chiquita Brands recently announced its partnership with Universal Pictures and Illumination Entertainment for the release of Despicable Me 2 which comes out this summer. Chiquita hopes the partnership will help drive summer sales as the film opens July 3, 2013.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">As part of Chiquita’s largest global promotion to date, consumers will be keeping their eyes peeled for specially marked Chiquita bananas. Bananas with a secondary label featuring the Minions from Despicable Me 2 indicate the opportunity to participate in a global sweepstakes with a grand-prize of a trip for four to Hawaii. Consumers will be able to join in on the fun via in-store and mobile device interaction. Chiquita has also launched a micro-site dedicated to the partnership, www.Chiquita.com/DM2. Site visitors will also be able to participate in a Sticker Showdown, a bracket-type competition among the 26 different Chiquita banana stickers consumers can see at retail. By voting weekly, consumers can advance their favorite sticker to win the showdown. <img src="https://cdn.andnowuknow.com/legacyWriterImages/descpicable-me-cropped.jpg" alt="IMAGES - JUNE 5" />"Despicable Me was such a success, and the Minions stole the hearts of people everywhere. Since bananas are featured in both films as one of the Minions' favorite foods, this is just a natural fit for Chiquita," said Rob Adams, Senior Marketing Manager for Chiquita Brands. "This represents an excellent opportunity to showcase our iconic brand, and we're honored to be part of Despicable Me 2."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.chiquita.com/Home.aspx " target="_new">Chiquita </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
