FORT LAUDERDALE, FL - Chiquita is going full sprint into summer at Atlanta’s legendary Atlanta Journal-Constitution Peachtree Road Race and Peachtree Health & Fitness Expo presented by Publix, infusing the iconic July 4 event with signature flavor, fun, and a whole lot of yellow energy. Hosted by Atlanta Track Club, this 6.2-mile celebration draws tens of thousands of runners and fans each year, creating the perfect moment for Chiquita to connect with the community in an uplifting way.
Race day festivities will feature lively appearances from the Chiquita Banana Man, a fan-favorite character known for spreading smiles and posing for playful photo ops. At the Chiquita booth, guests can soak in the energy of the day and snap share-worthy moments with friends and family. And for runners crossing the finish line, there’s a tasty reward waiting: complimentary Chiquita bananas, nature’s perfect snack, to help them refuel and recharge.
To keep the spirit of celebration going, Chiquita will also distribute exclusive branded merch, adding a little extra flair and fun to participants’ race-day experience. More than 35,000 bananas will be handed out as runners complete the course, providing a delicious burst of energy and a cheerful Chiquita send-off to complete an already high-spirited day.
“We’re passionate about fueling joyful moments, and there’s no better place to do that than at the Peachtree Road Race,” said Juliana Furlan, Director of Marketing at Chiquita North America, in the recent release. “From the starting point to the finish line, Chiquita is proud to bring energy, encouragement, and support—because nothing powers a summer run quite like a Chiquita banana.”
Chiquita’s presence at the Peachtree Road Race is part of its larger mission to promote healthy, active lifestyles and foster meaningful connections with local communities. By combining wholesome nutrition with playful, high-impact experiences, Chiquita continues to solidify its role as a beloved household name that’s always ready to go the extra mile.
For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita's sustainability initiatives, click here. Please also find high-res images linked here.
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Chiquita
Chiquita is a leading global company with 20,000 employees across 70 countries. We are passionate about our nutritious,…