Chiquita Celebrates the 2018 TCS New York City Marathon as Official Banana Sponsor
- by Kayla Webb
FORT LAUDERDALE, FL - What goes better than fresh fruit and running? Nothing! Chiquita Brands International announced it is the official banana sponsor for the 2018 TCS New York City Marathon. The day of the race, Chiquita’s banana character Bananaman will help the company hand out over 46,000 bananas to participants at the start, finish, and at mile markers 21, 22, and 23.
“During a marathon the runner's body is put to the ultimate test,” said Jamie Postell, Director of Sales North America for Chiquita. “We encourage runners to eat at least one Chiquita banana before and after the run because bananas are known to not only help improve running performance, but also contain the essential nutrients to help the body repair itself after an intense run.”
According to a press release, Chiquita is committed to supporting health and wellness for consumers and its employees and continuously looks for opportunities to expand health and wellness programs. To showcase this commitment, Chiquita is supporting its Senior Transportation Analyst Jennifer Griggs, who plans to run in the marathon for the first time.
“I’ve been working at Chiquita for more than four years, and I’m grateful for their support in helping to achieve my dream of running in the TCS New York City Marathon, especially with the natural fruit that helps fuel my runs,” said Griggs. “I run to challenge myself both physically and mentally, and I look to Chiquita bananas to give me the boost I need to power through the long miles and even help me to avoid cramping post-run.”
Fans and fellow marathoners can follow Jennifer Griggs’ journey on Chiquita’s Instagram. On the day of the marathon, Chiquita encourages participants and supporters to take selfies with Bananaman and cheer on Jennifer Griggs and the other runners.
For more active fresh produce news, keep following AndNowUKnow.