CMI Orchards' George Harter Discusses Apple Season at SEPC Southern Exposure 2019
- by Andrea Allen
ORLANDO, FL - My mother was the first person to instill in me the understanding that an apple a day keeps the doctor away, and it’s a phrase I take with me every time I shop. So it’s no surprise that I sidled over to CMI Orchards' booth on the Southeast Produce Council’s Southern Exposure show floor last month, because they had enough apples to keep me healthy for years! I spoke with George Harter, Vice President of Marketing, to learn a bit more about how the company has been getting apples into other shoppers’ carts.
“We’re very excited to talk about what we have to offer to our customers,” he began. “We have invested over the years in a variety of apples, such as branded apples, as well as organics and conventional. It gives you a better mix of product to use when you’re promoting your apple category.”
With apple offerings such as Ambrosia Gold®, KIKU®, Kanzi®, Smitten™, Jazz™, Envy®, and Pacific Rose™, CMI Orchards has more than enough varieties to keep retailers—and their shoppers!—happy. It’s the perfect way to strengthen the category. As usual, my mom was right!
To learn more, watch our exclusive video interview above.