<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Salinas, CA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">03.27.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Coastline has announced the launch of a new design for its 2 ct. Lil Gen Hearts which became available last month.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The company solicited input from local retailers to aid in the development of the design to ensure broad acceptance and appeal. The new bags are eye catching and include a detailed description of what’s in the bag. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/coastline-newbag.jpg" alt="Images032613" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The new look-and-feel is a significant improvement over the old packaging. Introducing visuals of what Lil Gem tastes like not only simplified the communication, it also gave the packaging ‘shelf pop’. Although the look has changed on the outside, inside customers can find the same great tasting Lil Gem.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In an effort to improve customer satisfaction, Lil Gem Hearts look like tiny versions of romaine lettuce, with a crisp, crunchy texture and a sweet flavor that is very similar to butter lettuce. “These gems are more resistant to the blister and peal than are other lettuces.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Shelf life is nearly twice that of most other lettuces,” says Phil Adrian, CEO at Coastline.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Vivian Sotelo, Marketing Manager said, “Our vision is to enable clients to enhance their competitiveness, create new sources of economic value and drive revenue growth.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.coastlineproduce.com/" target="_new"> Coastline</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
