Concord Foods Introduces New Chocolate Dip Snacks Says Samantha McCaul
- by Melissa De Leon
BROCKTON, MA - Concord Foods has introduced a new chocolate dip snack pack under the Simply Concord brand. Best known for providing produce companion products, its new announcement is in light of a big boost in shopper demand for a healthy label and on-the-go snack products.
“We are constantly looking to be on the leading edge of innovation,” said Samantha McCaul, Marketing Manager at Concord Foods, in a press release. “Shopper interest in healthier snack options continues to grow, and we’re thrilled to introduce this new chocolate dip snack pack as an ideal companion to fruit for school, work, and convenient snacking.”
The chocolate dip snack packs come in packs of six, 12 units in a case. According to a press release, Concord has had “exponential growth of its dipping chocolate, with 400% sales increase since last year.” Because of the popularity and efforts to bolster produce department purchases, the demand persists for this product. These new snacks are set to push sales by dipping into the trending interest for compact and convenient snacking choices.
“Retailers have found our dipping chocolate to be a complimentary part of displays during strawberry season, and we have plans for increased cross promotion during spring events such as Easter and Mother’s Day,” McCaul said.
Concord is one of the largest producers of caramel in the U.S., and demand for its other fruit dips is escalating with “200% increase in sales growth for its Simply Concord Caramel dip and 615% increase in its Organic Caramel within the last year,” as reported by a press release. With no high-fructose corn syrup, and non-GMO certified, the shoppers expect the brand’s fruit dips to not only satisfy tons of their health-conscious needs, but also are made with a short list of ingredients they recognize.
In addition, Concord welcomed Jennifer Seeley as its new VP of Sales and Marketing for the Concord Retail Division. Congratulations to Jennifer on her new role!
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