The annual New York Produce Show and Conference was held on December 11, 2013, at Pier 94 in New York City. Presented by The Eastern Produce Council and Produce Business magazine, it is a 3-day event for the region which includes a trade show, retail panels, and hands-on tours, according to a press release. Over 400 produce companies were present at the expo, and they interacted with representatives of the media. There were also multiple chef demonstrations throughout the day.
“The enthusiasm and caliber of the consumer media and influencers in this event really make it an invaluable interchange for information. They are a crucial part of helping consumers better understand produce,” says Frieda’s Karen Caplan.
During the “Connect With Fresh” lunch, more than 40 representatives from the consumer media sampled interesting and exotic fresh produce items. Journalists from lifestyle/cooking magazines, food blogs, news services and Internet TV stations were able to experience a hands-on demonstration from specialty produce supplier Frieda’s and microgreens producer Kerry’s Kitchen Garden. Several uncommon items, including dragonfruit, oro blanco, baby lemon basil and micro-thyme were available for sampling and blind tastings.
“Produce is taking center stage in restaurants and high-end markets, and we all need to learn from each other to best explain these momentous changes in our writing,” explained featured expert food speaker and award-winning chef and author, Maricel Presilla. “Besides offering us all a great opportunity for networking, this media lunch was instructive and fun.”
New York Produce Show Conference
