YAKIMA, WA - Fall baking is sweeping through the kitchens and social media feeds, and Cosmic Crisp® is ensuring the party doesn’t stop with its newest partner. The brand teamed up with Bob’s Red Mill to host a fall baking giveaway and inspire consumers with recipes featuring both brands.
“This promotion celebrated our favorite time of year—the Cosmic Crisp apple harvest and the official start of the fall baking season,” said Kathryn Grandy, Chief Marketing Officer for Proprietary Variety Management, the company representing Cosmic Crisp’s consumer marketing. “It was a delight to see our brand and Bob’s Red Mill come together to treat consumers with this amazing giveaway and deliciously memorable recipes. The pairing could not have been any sweeter!”
To celebrate this sweet season, Cosmic Crisp and Bob’s Red Mill paired up for a Sweeter Together promotion, which collected nearly 432,000 entries and garnered over 1.1 million social media impressions.
One lucky fan won a grand prize pack including an Ankarsrum original stand mixer, a Cosmic Crisp branded cutting board, apples, plus a selection of Bob’s Red Mill products. Two other fans will win a Finex cast iron pan, Cosmic Crisp swag, apples, and a variety of Bob’s Red Mill products.
Adding more baking inspiration and boosting the visibility of the Sweeter Together giveaway was an influencer partnership with Maria Koutsoginannis of Food by Maria. Koutsoginannis shared a Pumpkin Apple Fritter recipe featuring Cosmic Crisp with 515,000 followers on Instagram and nearly 230,000 on TikTok. The posts earned thousands of engagements and drove hundreds of fans to enter the giveaway.
More details can be found here.
The season is only going to keep getting sweeter as we bring more news from the fresh produce industry.
