BAKERSFIELD, CA - It’s hard to believe the holidays are just around the corner. With Thanksgiving a little over a month away, there’s no better time than now to make sure your consumers know that the holidays don’t have to be as stressful as ever.
Here’s one great example to promote the sweet potato category during the holiday rush. This retailer set up a display brimming with California-grown Country Sweet Produce sweet potatoes and Bako Sweet® steamer bags to attract consumer attention during this all-important time of year.
When merchandised properly like the photograph above, retailers can take advantage of the added value and quality this sweet potato offering brings to their program.
The Bako Sweet® steamer bags cooks sweet potatoes perfectly in ten minutes, dramatically reducing the amount of time it usually takes by over 80 percent.
With these new steamer bags, consumers can achieve the same great taste and receive the same health benefits with significantly less effort. Touting themselves as California-grown, this innovation is a big hit during the holidays. Sweet potatoes are high in vitamin B-6, vitamin A, carotene and potassium, rich in antioxidants, vitamins C and E, and are also a great source of manganese and dietary fiber.
“We continue to be impressed with the merchandising and displays by some of our retail partners,” added President Michael Valpredo. “Being a newer item, it takes some push at the store level, but we are all starting to see some very positive results.”
Country Sweet Produce is working around the clock to make sure the holidays are sweeter and as stress-free as they can be. This is one in-demand category you don’t want to miss out on promoting this year to help boost sales at store-level.
