Craig Winford Promoted to Greenhouse Category Manager and Business Development Representative for SunSelect Produce
VANCOUVER, CANADA - After more than a decade at Oppy, Craig Winford is being elevated to a Greenhouse Category Manager and Business Development Representative for the company. The move will strengthen Oppy’s marketing partnership with SunSelect Produce.
Winford brings 13 years of greenhouse expertise—much of that with Oppy—into the role. His most recent position was Greenhouse Specialist, managing Oppy’s BC and California pepper crops while working closely with SunSelect.
“Craig has emerged as a leader in our greenhouse category, with proven skills at balancing our grower offerings with the needs of our customers,” said Aaron Quon, Executive Category Director for Greenhouse at Oppy, according to a statement. “He’s a team player, clear communicator, and an effective strategist, key strengths that will enable him to build our greenhouse business even further as we grow with SunSelect.”
Winford will continue to manage Oppy’s BC and California pepper portfolio. Additionally he will work with the company’s sales and marketing team to identify and execute new opportunities for all SunSelect items, which also includes tomatoes-on-the-vine as well as the signature Outrageously Fresh snacking tomato jar bag line. SunSelect produces in high tech greenhouses in BC’s lower mainland as well as in Tehachapi, CA.
Winford will also oversee special projects, like new product and packaging development, along with program business opportunities, collaborating closely with Oppy’s business development team to create retail promotions and increase distribution.
SunSelect’s Outrageously Fresh branded sweet bell peppers, tomatoes-on-the-vine, and grape, cherry and gourmet medley tomatoes are available from Oppy now.
We wish Craig the best of luck in his new role!