CASHMERE, WA - Apple specialist Crunch Pak® has announced it is expanding its partnership with The Produce Moms® (TPM) to create new co-branded Crunch Pak sliced apple bags that will now sport TPM logos.
“Crunch Pak is a brand that is known for aligning with trusted brands of influence as a means to better connect with the shopper,” said Crunch Pak Executive Vice President and Co-Founder Tony Freytag. “Crunch Pak identifies with TPM as a brand that connects with women and moms interested in consuming more fruits and vegetables, so this co-branded packaging between Crunch Pak and TPM makes perfect sense.”
The newly-branded packaging is currently available in 12-ounce bags (sweet, tart, and mixed) and 10-ounce bags (peeled and organic), though two-ounce bags are being developed for foodservice customers. Crunch Pak and TPM will promote the co-branded product line with a campaign of targeted traditional and social media marketing.
“It has always been a goal of TPM to have the TPM brand featured alongside the brand of one of our produce partners,” Lori Taylor, CEO and Founder of TPM said in a press release. “When Crunch Pak approached us about the possibility of including the TPM logo on their sliced apple bags, we all realized the consumer recognition factor that this arrangement would afford those who put the Crunch Pak brand on their shelves.”
Lori Taylor founded TPM in 2012 as a way to get Americans to eat more fruits and vegetables. Since then, TPM has grown to a global community of more than 1.4 million users in all 50 states and over 30 countries. TPM maintains nearly 100 brand partnerships with grocers and suppliers, a North American relationship with Nickelodeon and Viacom, and a national partnership with Kroger.
Crunch Pak joined the TPM family of trusted partners in August of 2017 and has since used the partnership to increase consumer engagement for the Crunch Pak brand. The current co-branding was first discussed in 2018, and after the brand partners worked on the concept and retail placement over the past year, the newly-branded product line is ready for its debut.
“We are so excited to be a part of the continued growth and success with TPM,” Freytag said. “Lori’s enthusiasm is contagious in how she relates to her followers.”
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