CASHMERE, WA – Crunch Pak® has partnered with the New Victory Theater in New York City to offer sliced apple products to NYC’s youngest theater patrons in their concession stands during their shows.
Tony Freytag, Senior Vice President of Sales and Marketing, said, “We continually look for innovative ways to get our products into the hands of consumers. Partnering with the New Victory Theater helps the theater provide healthy snack options to its patrons and we gain exposure to a whole new consumer group.”
According to a press release, the theater management contacted Crunch Pak earlier this year for permission to sell its fresh sliced apple products. With the help of its distributor partner in New York, Crunch Pak was able to supply the theater with cases of its DipperZ snack line.
“When New York families come to the New Victory, they have fun exploring the performing arts together; offering healthy and convenient snack options is just another way to ensure that every visit to the New Vic is easy and fun,” said Melinda Berk, Director of Operations at the New Victory Theater.
The theater is located on 42nd Street in the heart of New York City’s Times Square. The not-for-profit theater company was created in 1995 especially for kids. It also partners with New York City schools to offer educational programming as well as jobs within the theater’s operations.
Crunch Pak has had a presence in New York City’s Times Square since 2013 when the company began a brand building campaign on an electronic billboard.
