NEW YORK - It’s a cheerful holiday season for Crunch Time Apple Growers thanks to the company’s recent wins at the Academy of Interactive and Visual Arts. At the 14th annual contest, the apple grower cooperative won three Silver Davey Awards, receiving tip-top recognition amidst 3,000 entries from around the world.
“We won three awards in two categories,” said Vice President of Sales and Marketing Rena Montedoro. “We received a silver Davey for our integrated promotional and branding for SnapDragon Apples and two more for innovative online advertising and marketing: RubyFrost's Baker's Little Helper Consumer Contest and the Pack a Snap - Win a Schwinn! sweepstakes.”
According to a press release, the Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide. In the same press release, Montedoro pointed to Crunch Time’s wins as an indicator of major apple love from SnapDragon and RubyFrost fans.
“Apples are a crowded category, and we’re up against some big corporations. But our audience has gone crazy for our promotions and fallen in love with our apples,” Montedoro continued.
This year, SnapDragon, a descendent of the Honeycrisp variety, saw a 60 percent increase in harvest and is quickly becoming a favorite around the country. It is available in national retail chains, big box stores, and boutique markets across the U.S. now, while the RubyFrost apple will be available in early January 2019.
SnapDragon and RubyFrost apples are grown by Crunch Time Apple Growers, a group of 147 premier apple farmers. To find SnapDragon apples near you, visit Snapdragonapple.com.
Congratulations to Crunch Time Apple Growers on the wins, and here’s to many more!
