LOCKPORT, NY - A formidable new partnership has emerged in the apple industry, as Crunch Time Apple Growers, the collective of growers responsible for the SnapDragon™ and RubyFrost™ apples, announced it has tapped Rice Fruit Company to market both of the mouthwatering varieties, effective immediately for the 2021 harvest.
"Crunch Time is excited to welcome Rice as part of our sales team. Rice brings years of experience within the industry and has a reputation for quality and excellent retailer relationships,” said Jessica Wells, Executive Director of Crunch Time Apple Growers. “They have existing partnerships with growers who have SnapDragon and RubyFrost acreage and have previously done a bit of cross-docking of SnapDragon for their existing retail customers, both of which will allow them to hit the ground running.”
Rice Fruit Company, which is located in Gardners, Pennsylvania, has over a century of experience in the apple packing industry, a press release explained. Known for its innovation, superior quality, and dedication to the apple category, its partnerships have expanded to over 40 different farm families in the surrounding area.
With decades of experience spanning eight generations, Rice Fruit Company has a passion for new technologies to continue packing fruit effectively and responsibly. By joining forces with Crunch Time Apple Growers, the company is taking another step in embracing the upward trajectory of the apple industry.
“We are very happy for this opportunity to be a part of Crunch Time Apple Growers,” said Ben Rice, President of Rice Fruit Company. “SnapDragon and RubyFrost are both valuable contributors to the industry-wide effort to keep the apple market energized and exciting for shoppers. We are thrilled to be included in this group of talented organizations and to make these delicious apples available to our customers.”
What exciting new strategies will we see as this alliance explores novel opportunities to market these delicious varieties? AndNowUKnow will report as soon as we find out.
