Crunchies Launches All-Natural, Freeze-Dried Fruit Snacks


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Wed. November 4th, 2015 - by Jordan Okumura-Wright

WESTLAKE, CA - With the single, natural ingredient of fresh fruit, Crunchies Natural Food Company looks to bring produce further into the consumers’ snacking habits with its line of all-natural, freeze-dried fruit snacks.

After harvesting, Crunchies fresh fruits are frozen almost immediately, undergoing a low-pressure drying process to remove frozen water as directly as steam, bypassing the liquid state and allowing the product to retain almost the same nutritional value as whole fruits.

Scott Jacobson, President and CEO, Crunchies Natural Food Company“We are simplifying the lives of active, health-conscious shoppers by offering a snack that’s hands-down the best in terms of ingredients, nutrition, taste, and convenience,” Scott Jacobson, President and CEO of Crunchies, said in a press release. “Our hope is that, by giving people a new way to enjoy pure fruit, we can help them make better choices for themselves and their families.”

The flavorful snack line includes:

  • Strawberries
  • Mango, Pineapple
  • Blueberries
  • Raspberries
  • Grapes
  • Cinnamon Apple
  • Strawberry Banana
  • Mixed Fruit

With the motto “Let’s get real,” the company uses a freeze-drying method to ensure that the fresh fruits’ nutritional value remains, while still enhancing shelf-life.

Not only does this snack line provide consumers with a snack that is only around 40 calories, satisfying a health conscious market, but Crunchies also maintains close relationships with international farmers and suppliers so that buyers and customers can be confident about the origins of each snack.

While the company respects its American roots, it stated that it supports local economies around the world while still maintaining most of its freeze-drying operations within the U.S.

These freeze-dried fruit snacks are available in both single-serve packs and larger grab-n-go resealable pouches, with no added sugar, artificial flavors, or coloring. The product is non-GMO, gluten-free, vegan, kosher and halal certified. Crunchies’ snacks are available in stores nationwide for an SRP of $4.99 – 5.99 for resealable pouches and $1.25 for single-serve bags.

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