Dan Kerrigan, Sales Manager, Veg-Fresh Farms, Discusses Organic and Conventional Melon Growth
- by Jordan Okumura
CORONA, CA- The California melon deal is underway, and here to discuss the latest and greatest with Veg-Fresh Farms’ program is Dan Kerrigan, Sales Manager for the category, who shares the 411 on the company’s melon expansion.
Dan got into melon sales with Turlock Fruit 23 years ago and has now joined Veg-Fresh Farms, bringing with him a conventional and organic melon program to round-out the company’s categories.
“Our growers have been very much involved in the planning this year with the expanded product line,” Dan tells me. “We will have organic cantaloupe, organic mini-seedless melons, organic galia melons, organic orange flesh, and organic honeydews. In addition, we will have a large program in conventional cantaloupes.”
Veg-Fresh begins to plan before the first seed goes into the ground. The company has its program laid out, summer promotions are in place, and retail partners lined up.
With the summer just around the corner, expect more updates on your favorite warm weather fruits and vegetables from AndNowUKnow.