SALINAS, CA – D’Arrigo Brothers Company of California is expanding its Romaine Heart line by launching an Andy Boy Organic Romaine Heart 12x3. As with the conventional Andy Boy Romaine Heart program, D’Arrigo is committed to becoming a premier Organic Romaine Heart supplier in the industry.
“We are very proud and excited about the roll out of our new Andy Boy Organic Romaine Heart 12x3,” said Matt Amaral, Director of Business Development. “We are expanding our business to meet the Organic needs within the industry, and we are in the process of capitalizing on our land equity to become a sustainable player in the category.”
The company designed the packaging to include a bit of history. The D’Arrigo family emigrated from Italy in the early 1900s, and the bag shares their nostalgia and pride for their hometown of Messina, Sicily.
“Our new Andy Boy Organic Romaine Heart box and bag have a new look that is very popular among our customers, we are getting positive feedback on the new colors and the boot of Italy on the back of the bag,” added John Scherpinski, Director of Sales.
The Andy Boy Organic Romaine Heart 12x3 program is USDA certified, allowing them to be sold nationally and internationally.
