David Watson Talks Shop on Fresh Farms' Expansion Plans

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Fri. March 17th, 2023 - by Lilian Diep

RIO RICO, AZ - This year’s Viva Fresh Expo is shaping up to be an industry event you should not miss. From March 30 to April 1, growers and suppliers from all over will gather for Texas International Produce Association’s trade show in Grapevine, Texas, and you can expect to see Fresh Farms making a big presence.

David Watson, Senior Vice President of Sales and Marketing, Fresh Farms“We are always excited to take part in Viva Fresh, and this year is no exception,” David Watson, Senior Vice President of Sales and Marketing, shares with me. “Fresh Farms is working on expanding and growing in the table grapes category year-round. We’re also working on increasing our supplies of vegetables and melons and watermelons year-round.”

At booth #728, attendees will get an up-close viewing of Fresh Farms’ Mexican veg as well as a preview of the company’s upcoming Mexican grape lineup. For those curious about the melon and tomatoes categories, Fresh Farms will have you covered in watermelon, cantaloupes, mini melons, and Roma tomatoes on display. To highlight its expansive portfolio, Fresh Farms will also be discussing its newest marketing campaign.

At its Viva Fresh Expo booth, Fresh Farms is discussing how it is working on expanding and growing in the table grapes category year-round

“Our goals are to interact with multiple channels of retail, foodservice, and processors to showcase our products and create opportunities for these outlets,” continues David. “Consumers have to Taste to Believe, and with our new campaign, we’re sure shoppers will be hooked on the fresh and delicious flavors.”

Interested in learning more about the campaign and the new grape lineup? Be sure to check out Fresh Farms’ booth to get a first look in the industry.

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