Deardorff Family Farms Hosting the Tour de Fresh
- by Jordan Okumura
OXNARD, CA – Deardorff Family Farms has announced that it will be hosting the riders and donors of the inaugural Tour de Fresh for a pit-stop breakfast event and ceremony on October 15th, 2014. A strong supporter of the Salad Bars to Schools campaign, Deardorff will also be presenting a salad bar to the Conejo Valley School District at the ceremony. According to a press release, representatives from both organizations will be at the event to witness the presentation, an important first step in fostering a healthier generation of young people. The breakfast will be prepared by Scratch's Chef Tim Kilcoyne.
The Tour de Fresh is a 275-mile cycling event down the coast of California, bringing together farmers and produce companies for a great common cause. The proceeds from this race will go towards funding the Salad Bars to Schools campaign, a major focus of First Lady Michelle Obama and her Let's Move program.
Childhood obesity rates in America have tripled over the past three decades, contributing to a saddening range of health concerns. Schools are held back from tackling this issue head-on however by a lack of funding. The goal of the Tour de Fresh is to remedy this problem, raising $120,000 to privately finance 40 new salad bars in school districts across the country. Deardorff's contribution will be one of these.
At the end of the breakfast, Deardorff says that riders will continue on their way to the next stop in the Tour de Fresh: Santa Monica. Deardorff owners, Tom and Scott Deardorff, fellow riders in the Tour de Fresh, will be joining them.
It's great to see a company like Deardorff Family Farms get behind a cause like the Salad Bars to Schools campaign so strongly. Thank you, Deardorff!