DJ Forry is kicking off its 2013 California persimmon season with the release of its Forry’s Finest™ California Fuyu and Hachiya 4 count stand-up pouch bags. Both packages highlight the nutritional value of persimmons and illustrate the different uses of the Fuyu versus the Hachiya persimmon. Each variety ships in a high graphic display-ready carton.
Although both Fuyu and Hachiya persimmons contain high levels of vitamins A & C, they are consumed differently. Fuyu persimmons are eaten like an apple or pear, while the Hachiya persimmon is best utilized for baking and must be extremely ripe when used, according to a press release. “Our new Fuyu and Hachiya persimmon pouches state those facts very clearly which we hope aids consumers and retailers alike,” said Ray England, VP of Marketing.
DJ Forry learned from its recent branding initiative to help develop the new Forry’s Finest™ persimmon pouches. “Our positive experience with pouch bag cherries, stone fruit, and grapes leads us to believe that going to market with persimmons in the same manner is a natural progression that will yield positive results,” says Mike Forry, who represents the third generation of the family business.
England added, “Our branding exercise reinforced the fact that consumers want to know where their produce comes from, how to use it, and what nutritional value it provides.”
Get these delicious persimmons while you still can!
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DJ Forry
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