DMA Solutions' Megan Zweig Shares 5 Ways to Beat Your Competition


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Tue. November 26th, 2013 - by Jordan Okumura-Wright

<p><img class="small-cropped-image" src="https://cdn.andnowuknow.com/legacySmallCroppedImages/dmabody112613.jpg" alt="Thanksgiving Images" />DMA Solutions along with the company's The Core blog is helping fresh produce marketers by publishing content that is relevant to their professional roles up to three times per week. Currently, the blog is focused on presenting posts that help fresh produce marketers in their planning efforts for 2014.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Check out one of the latest from Megan Zweig, Strategic Marketing Director at DMA Solutions as she shares five ways fresh produce marketers can help differentiate themselves from the competition… <a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://thecore.dma-solutions.com" target="_new"> DMA Solutions </a> Being different, helpful and connected to your target audience’s needs can often make or break a deal – especially when factors like price, quality and availability are a constant between your product and theirs.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">As a fresh produce marketer, you are likely well aware of the angles that your competition is using to open doors and opportunities amongst your shared target audiences.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">As you plan for 2014 and beyond, consider our recommendation for 5 ways to beat your competition when you enter the ring.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><b>1. Invest in the discovery process.</b></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>It’s true; the discovery process is the most important way to beat your competition. Why? The discovery process is where the truth is. The truth about what’s working, what’s not and what could be are all questions to be outlined during an effective sales meeting. The answers to these questions are quite literally the key to your success as they add context to the solution set that you should be formulating for your customer and may even unveil the competition’s weaknesses.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">...to read the rest of what Megan is dishing, follow the link below: <a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://thecore.dma-solutions.com/?p=17044" target="_new">The Core Blog</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">