Domex Superfresh Apricots Two Weeks Early This Season
- by Melissa De Leon Chavez
YAKIMA, WA - Domex Superfresh Growers® is looking forward to a sweet Washington State apricot crop this season. Weather has been ideal for growing the tree ripened fruit, the company says. Above average sizing and flavor is expected, and the industry is estimating approximately 8,000 tons, a 10% from last year.
“Domex Superfresh Apricots will begin shipping around the 7th or 8th of June through the middle of July. This start is a full two weeks earlier than last year. Peak volume should occur around the 19th or 20th with Organic Apricots available around June 12th. Domex Superfresh volume for the season is estimated at 15% of the industry’s estimated 800,000 boxes,” stated Howard Nager, Vice President of Marketing for Domex Superfresh Growers. “We are also excited about having promotable volumes for the 4th of July holiday!”
According to a press release, Domex Superfresh Growers is the only company offering volume and shipping from both the Yakima and Wenatchee areas. Domex will ship a variety of sizes in its Summerfresh Fruit® boxes including a 15-pound Panta pack, 24-pound volume fill cases and 1.6-pound zippered poly bags.
“We are also ramping up our consumer communication on Apricots this year, and will be featuring fun and engaging graphics,” included Nager. “We have created interesting and informative social media content that makes engagement between retailers and consumers a breeze.”
Nager ended that apricots are ideal for baking, making preserves or eaten on their own. Domex says it is looking forward to sharing the great taste of Washington apricots this season.