YAKIMA, WA – Domex Superfresh Growers is launching an innovative photo contest that is intended to increase consumer awareness and demand for the company’s proprietary apple variety, the Autumn Glory Apple. The Autumn Glory Apple Sweepstakes begins on Monday, November 7, and will launch across various social media platforms such as the Autumn Glory Instagram, Twitter, and Facebook pages, and on the Superfresh consumer blog.
“We are seeing great consumer responses on our social channels regarding Autumn Glory,” said Mike Preacher, Director of Marketing & Customer Relations, in a press release. “Its crisp and juicy flesh, and natural cinnamon and caramel notes, are original and unique. We are finding that bloggers, home chefs, parents, and the foodie world are enjoying this new culinary sensation.”
The three-month contest is split into six parts, each with its own theme and unique prize. To begin, contestants are encouraged to submit photos that encapsulate the theme “Fall Family Fun.” Photos should depict fall activities and incorporate Autumn Glory apples, and the company suggests fall hikes, sipping apples cider, and going on an autumn picnic as appropriate subject matter.
Consumers may enter the contest by uploading an original photo to Instagram, Twitter, or Facebook using the hashtag #AutumnGloryApple and tagging the company @autumngloryapple. The contest will run from November 7, 2016 to January 31, 2017, with winners being announced at the end of each themed period.
The winner of the first portion of the sweepstakes will earn a Woodsnap wood orchard print featuring a Superfresh Grower orchard picture. Subsequent prizes will include the following:
- Emile Hentry ruffled pie dish
- A Le Creuset cast-iron tools set
- A Fit Bit
- AFresh Kids Perfect Portion Lunch Kit.
Additionally, Superfresh Growers has updated its retail content kits to advertise the contest and feature pre-written tweets, seasonally appropriate orchard photography, and delicious new apple recipes. These kits are designed to easily plug into retailers’ social content calendar and workflow, saving the company’s retail partners’ time and resources.
For more information of the Autumn Glory Apple sweepstakes and social media content kits, retailers should contact Mike Preacher, Director of Marketing & Customer Relations at [email protected]
