Domex Superfresh Growers' Paul Newstead Discusses Upcoming Cherry Season
- by Jessica Donnel
VANCOUVER, BC - As soon as the weather heats up, almost nothing can satiate my cravings for juicy fruit like fresh cherries. Domex Superfresh Growers® is gearing up for another season full of the summertime must-have item.
I stole a moment from Paul Newstead, Director of Business Development, who offered me some insight into the company’s cherry season.
“We’re thinking it’s going to be around a 20-22 million box crop, which really allows the retailers to promote pretty much every week they can with...heavy emphasis on July this year,” he tells me.
Good news for customers: the company’s crop offers excellent quality, size, and volume this year, with a start date for cherries set for the 7th or 8th of June, he shares.
The company is featuring its Two-Bite Cherries™ bag this year, showcasing its premium cherries for consumers to see through the translucent packaging.
Quality, size, hardness, sugars—it’s all there, Paul tells me, and his descriptions have me dreaming of breezy evenings in a hammock with nothing but a bowl of crisp cherries on my mind.
Check out the video exclusive above to hear the whole inside scoop on Domex Superfresh Growers’ cherry happenings.
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