YAKIMA, WA - Produce industry veteran of more than ten years, Mike Preacher, has just been appointed as Domex Superfresh Growers’ new Director of Marketing and Customer Relations.
“I join a great team of marketing and sales professionals, and I look forward to helping them serve customer needs and continue to build the Superfresh Growers brand,” Preacher said on his new position, according to a press release.
Preacher brings a wide range of experience in marketing and leadership, having worked in various roles for Starbucks Coffee Company, including Category Manager and Business to Business Sales Manager for the Starbucks Card.
“Mike has a strong background in marketing, sales, and business development,” said Robert Kershaw, President of Domex Superfresh Growers. “He has a solid understanding of retail, food service, export, and wholesale, and is attuned to the needs of consumers. This experience will be a real asset to our customers, company and growers.”
In addition to his latest role, Preacher also serves on the board of the U.S. Apple Association.
Domex Superfresh Growers is one of the Kershaw companies, who over the years have grown into a vertically-integrated organization to include farming, warehousing, sales, marketing, and logistic services.
As the company makes additional moves for growth, keep checking in with AndNowUKnow.
