Driscoll's Celebrates National Rosé Day With Rosé Berry Relaunch and the Return of Premium Collections; Frances Dillard and Naomi Sakoda Comment
- by Peggy Packer
WATSONVILLE, CA - Driscoll’s seems to be gearing up for a sweet summer, as it announced the long-anticipated return of its Rosé Berries™ and its Sweetest Batch™ strawberries and raspberries, offering consumers a rich and indulgent eating experience they won’t be able to resist.
“Our brand promise is centered on flavor innovation,” said Frances Dillard, Vice President of Brand and Product Marketing. “These proprietary berry varieties give consumers an immersive eating experience that delivers on the superior taste and texture, which helped them to earn such massive popularity and a cult-like following. The long-awaited premium berry collections also return with fanfare from our customers who appreciate that, as a 100-year-old berry brand, we still offer surprisingly unique and delicious flavors during moments and special occasions that matter most to families.”
Specially selected for their extra-sweet flavor profiles, both of the berry collections were crafted to deliver a premium experience that surprises and delights consumers with every bite, a press release explained. Driscoll’s team of talented agronomists, breeders, sensory analysts, plant health scientists and entomologists focus on innovating proprietary breeds through a natural and GMO-free cross-breeding process.
“We work constantly to understand the needs of the consumer, today and in the future, and then translate that into meaningful product innovation,” said Naomi Sakoda, Senior Product Marketing Manager. “Rosé Berries and Sweetest Batch are two offerings that underscore our mission of flavor excellence, unlike anything else available in the produce section.”
Rosé Berries and Sweetest Batch collections were first introduced in 2019, and immediately garnered attention from shoppers in the produce department. The specifically curated collection of offerings is designed to offer shoppers an indulgent new way to enjoy their favorite fresh berries.
Rosé Berries are available in both strawberry and raspberry varieties. Rosé strawberries feature a smooth, creamy texture that offers a sweet, peachy flavor with a soft floral finish, as explained in the press release, and Rosé raspberries have a beautiful sunset coloring derived from their parents—the golden and red raspberries.
Driscoll’s Sweetest Batch is a collection of high-flavor berries that deliver an even richer eating experience. Sweetest Batch strawberries and raspberries are currently in season, joining the delicious Sweetest Batch blueberries. Sweetest Batch blackberries will make their way to the produce aisle this winter.
Both the Rosé Berries and Sweetest Batch berry collections are available in select retailers now.
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