WATSONVILLE, CA - “When the stars align” is the common turn of phrase, but for the latest release from Driscoll’s, it would make more sense to say “when the moons align.” Partnering with Instacart, the supplier is celebrating the Strawberry Moon set to grace skies Friday, June 21, 2024, with an exclusive giveaway.
“In today’s fast-paced world, moments like the rare Strawberry Moon give us a reason to pause and celebrate the wonders around us,” noted Frances Dillard, Vice President of Marketing. “We hope this promotion captures the essence of the zeitgeist by blending a rare celestial event with a modern way of digital shopping with sweetness delivered right to the front door.”
Driscoll’s will give away a free clamshell of Only The Finest™ strawberries up to Friday. All shoppers need to do is add the product to their order before checking out.
This creative strategy does what winning marketing strategies often do: combine the star power of an event with a product that coincides with that event in shoppers’ minds.
“We’re excited to partner with Instacart to offer strawberries, adding an extra touch of delight to this unique occasion. Our online consumers will find it fun and memorable,” added Spencer Axton, Shopper Marketing, Associate Manager.
Here’s to the Strawberry Moon!
