OVIEDO, FL - It is back, everybody! For the seventh consecutive year, Duda Farm Fresh Foods is once more hosting its largest annual promotion, ‘Dip It 2 Win It.’ Excitement swells as the Super Bowl makes its way onto everybody’s screens on February 12, and shoppers can keep up with the excitement with the grower’s annual sweepstakes.
“We switched things up a bit this year with a later launch date as we really wanted to focus on football games leading up to the big event in February,” said Nichole Towell, Director of Marketing. “Aside from Thanksgiving, the Big Game is one of the top occasions where shoppers purchase and consume celery. We look forward to continuing the tradition of our annual promotion and seeing consumers’ participation throughout bowl game season.”
Running through February 10, the sweepstakes is elevating healthier snacking while driving in-store and online sales during peak football season and also offering fans a chance to win cash prizes ahead of the Big Game. According to the release, this year, Duda has presented a grand prize for one lucky winner to win a $1,000 Visa gift card. The company is also giving away weekly prizes of fresh Dandy Celery and $100 to eight secondary winners to enhance shoppers' at-home game day experiences.
In addition to elevating football watch parties, noted the release, this annual promotion is driving demand for Dandy-branded celery through targeted email marketing, influencer support, public relations efforts, and social media content with ads tailored to consumers to encourage entries.
Trendy inspiration will keep consumers engaged as the company has prepared healthy and delicious snacking ideas, including incorporating celery as the ideal ingredient and pairing it with traditional game day snacks like buffalo chicken dip, guacamole, pinwheels, coleslaw, and pasta salad.
Who will take home the W this year? Stay tuned as we keep our eye on the prize.
