OVIEDO, FL - When I speak to Duda Farm Fresh Foods’ Nichole Towell about inspiring people to utilize fresh produce as part of their summer experiences, we immediately bring up corn. It’s one of those vegetables associated with summer weather, and the Senior Director of Marketing and Packaging Procurement had several strategies to up corn consumption.
“Sweet corn is a huge program at Duda each summer. Corn is consistently popular with shoppers during this season as shoppers are having pool parties and get-togethers to grill out,” Nichole noted. “Aside from the classic corn on the cob, salads also make a great addition to backyard barbecue menus.”
Duda offers recipe inspiration to help consumers incorporate sweet corn into their summer recipes, such as Sweet Corn, Tomato, and Avocado Salad or Grilled Romaine Salad. Grilling recipes also spark inspiration, such as Pulled Pork with a Sweet Corn Chow Chow or Easy Blackened Corn.
The company also engages with shoppers each summer through its Sizzling Sweet Summer Sweepstakes, with supporting marketing efforts such as consumer emails, influencer support, public relations, and social media.
“We raise awareness each year to encourage sweet corn usage and provide inspiration for shoppers throughout this season. We also work with individual retailers on custom in-store promotions,” Nichole added.
As the summer continues, we’ll keep bringing back ways to increase fresh produce consumption.
