OVIEDO, FL - Legacy is taking center stage at Duda Farm Fresh Foods’ booth at the 2025 Global Produce & Floral Show. For nearly 100 years, the supplier has set out to redefine what celery can be—crispier, sweeter, less stringy. Flexing its strength in the category, Duda’s most popular crop will be on display for attendees visiting Anaheim, California, this October 16–18.
“From pioneering growing practices to setting industry standards, our family's legacy is rooted in innovation and a passion for better-tasting celery,” explains Nichole Towell, Senior Director of Marketing. “Duda Generations™ proprietary seed varieties offer unmatched flavor with sweeter, crispier celery. Each year, we evaluate 6,000 celery plots for flavor analysis and variety development. Duda Generations varieties of celery are consistently proven to deliver a much sweeter flavor as compared to other varieties.”
Rising trends in convenience, health, and wellness are supporting consumer demand for delicious, high-quality celery.
“Convenience as well as consistent quality and flavor have always been top trends in produce. However, there has also been an increase in the health and wellness aspect of fresh foods,” Nichole adds. “From plant-based diets and nutrient-rich foods to functional eating, produce is seen not just as a side or garnish but as part of core meals that deliver wellness benefits.”
To tap into these trends, retailers can cross-merchandise celery with dips, spreads, fillings, and recipe cards offering unique ways to use celery in the kitchen. Promoting the health and dietary appeal of celery can also help boost sales and increase consumer demand.
“The key is to take the guessing out of it for shoppers,” says Nichole. “Sparking ideas for usage beyond just a salad or garnish can significantly boost purchases.”
Attendees of the GPFS can stop by booth #3083 to get a closer look at the company’s celery offerings.
“We always look forward to the largest show of the year to see everyone in person! Not only is IFPA such a great opportunity for quality face-to-face time with the majority of the industry, but it also offers educational sessions, a one-stop opportunity to showcase innovation, connect with buyers, explore new markets, and stay ahead of emerging trends in packaging, sustainability, and technology,” Nichole concludes. “With unmatched networking, education, and brand visibility, the show offers an efficient way to build partnerships, strengthen credibility, and generate meaningful business growth.”
The Global Produce & Floral Show is not the only exciting occasion approaching for Duda Farm Fresh Foods, as the supplier has also teased a new addition to its product lineup coming soon.
In the meantime, keep checking AndNowUKnow for the latest industry updates!
Companies in this Story
Duda Farm Fresh Foods Inc
What started out as the pursuit of the American dream by Andrew Duda, a young Slovak immigrant, has become one the…
