SALINAS, CA - Before you jet set on over to Atlanta, Georgia, for the International Fresh Produce Association’s (IFPA) 2024 Global Produce & Floral Show, be sure booth B2861 is on your itinerary. Why? Earthbound Farm is harnessing the upcoming event as an opportunity to showcase a variety of new offerings.
“The IFPA Global Produce and Floral Show provides an ideal platform to feature our latest innovations,” said Jenny Panziera, Director of Product, Organic Salad, and Earthbound Farm Brand, Taylor Farms. “We are looking forward to sharing our new flavors, packaging solutions, and latest strategies to continue to make produce more accessible and appealing to a wider audience while also staying true to our commitment to quality and sustainability.”
With an exciting booth presence, the Taylor Farms brand will have a wide selection of products on display, including:
- A new lineup of salad kits made with 100 percent organic avocado oil: Convenient, organic salad kits launching in five single-serve flavors—Caesar, Chipotle Ranch, Apple Cider Crunch, Golden Balsamic, and Truffle Caesar—and two new full-size kit flavors Caesar and Balsamic Crunch
- Earthbound Farm Limited Harvest Wild Red Arugula: A response to the demand for innovation in the form of vibrant red arugula with a bold and spicy flavor profile, providing a new experience for organic salad consumers and arugula lovers
- New Earthbound Farm Greenhouse lineup: Utilizing innovative greenhouse farming, these blends add unique flavor and crunch to the Earthbound Farm product family while farming closer to select markets. The brand’s new greenhouse line is thoughtfully cultivated out of two facilities in Louisa, Virginia, and South Bend, Indiana
- New plant-based packaging: The supplier’s new eco-friendly tray, made from recycled plant fibers, ensures its Organic Spring Mix and Organic Baby Spinach stay fresh while reducing plastic use by 95 percent, supporting consumer demand for eco-conscious offerings
Those who stop by the Earthbound Farm booth during the show will also get a chance to sample its Organic Wild Red Arugula on October 18 and its Organic Golden Balsamic Avocado Oil Salad Kit on October 19. For a deeper look at the brand’s upcoming showcase, click here.
And keep clicking on ANUK for more news in the lead-up to this anticipated show.
