SAN JUAN BAUTISTA, CA – Earthbound Farm has launched a new, completely redesigned and food-forward website.
“This website offers a richer environment for Earthbound’s consumer and retail communities,” says Samantha Cabaluna, VP of Marketing and Communications, Earthbound Farm. “We’re delighted with its aesthetic appeal.”
It features original photography and a rigorous publishing schedule to ensure that content will be continuously refreshed. According to a press release, this new site will be fully responsive and provide an optimal viewing experience regardless of what device you are viewing it on.
The brand also promises to grow “bigger smiles,” “sustainability,” “eats for all appetites” and more. The new site reflects Earthbound’s brand culture and its story and products while celebrating the company’s more than 30-years of leadership in the organic food revolution, according to a press release.
Samantha added, “The site is built around what visitors want from us – and that’s to be a resource for healthy living with a focus on enjoying the food we grow. We’re offering all the expected essentials – product information, recipes and details about the company’s history and values – but it’s the relevant, useful and beautifully presented content that truly differentiates Earthbound’s new site.”
The new site will also feature friendly, engaging and compelling content for users pursuing a healthy, organic lifestyle. The company’s wide-ranging recipe collection will feature not only strong visuals, but also an extensive database that is searchable by type of dish, dietary restriction, cuisine and occasion.
Another feature on the site is Earthbound’s web-based magazine, Organic Bound. It offers product coupons, recipes, cooking tips and practical information about organic as well as content developed by Earthbound’s internal contributors and content from partners like dietician Ashley Koff, RD. and popular food bloggers.