Earthbound Farm's Glenn Daniels Talks Bagged Lettuce Category at SEPC Southern Exposure 2019
- by Anne Allen
ORLANDO, FL - Disney World isn't the only magical place on Earth. At this year’s Southern Exposure, magic abounded—and I was lucky enough to witness it! Helping illuminate some of the product goodness for me was Earthbound Farm’s Glenn Daniels, Vice President of Sales, East, as we talked about the company’s multi-leaf lettuce offerings.
“We’re really focusing on our Rosé blend and our baby red butter blend, which has a really nice, sweet crunch that the consumer is looking for,” Glenn shared with me.
Earthbound Farm is also upping its focus on Mighty Spinach, a versatile product that features Tatsoi, Pak-Choi, and Bok Choy, and makes for a perfect stir-fry addition.
“The spinach and kale—anything with spinach is in right now,” he said. “Spinach and kale are doing very, very well.”
Earthbound Farm is bringing back its chopped and bagged Romaine salad as well, and ensures retailers that there’s an opportunity on the shelves for chopped Romaine—as many consumers come into the bagged salad category looking for an iceberg and Romaine-based salad.
For the entirety of the interview, please watch our exclusive interview above.