TEMECULA, CA – Avocado grower-shipper Eco Farms has welcomed category veteran Gahl Crane as its new Sales Director.
As a current member of the Hass Avocado Board and former Managing Director for Green Earth Produce, Crane brings over a decade of unique expertise in avocados to Eco Farms.
“Eco Farms was a natural choice for me,” Crane shared in a statement. “They are experienced, well-respected, have an excellent understanding of the avocado business, and, most importantly, have a very reliable and ever-expanding grower base – much of it their own production.”
In his new position, Crane will report directly to Eco Farms’ Co-Founder and President Steve Taft. He was brought in, the company said, to expand the international presence of its avocado and organic citrus programs, while also enhancing relationships with retailers throughout North America.
“Gahl will immediately bring experience, passion, knowledge, and leadership,” shared CEO Andy Hamilton in a press release. “While leveraging our California heritage and assets, we want to continue to expand our global presence. Gahl possesses proven experience and capabilities to help Steve and the sales team continue that critical growth. Gahl will continue strengthening those important relationships with retailers, foodservice providers, and growers.”
We would like to congratulate Crane on his new role at Eco Farms. Keep reading AndNowUKnow to learn the latest business hires and promotions in the produce industry.