DALLAS, TX - I’ve seen produce marketing grow tremendously in the past five years, continuing to gain influence with brands big and small. Elephant House Public Relations is one organization at the forefront of this movement, and happens to be celebrating its third anniversary this month.
“Public Relations has, historically, been an underrepresented area of the marketing plan in our industry, but things are changing. Since beginning my career in produce nearly 15 years ago, and especially since starting Elephant House PR, I’ve seen an exciting shift happening within companies to engage more strategically with influencers, registered dietitians, the media, and ultimately the public,” said Beth Keeton, Founder and Chief Executive Officer.
With a network of over 400 engaged media and influencer contacts, Elephant House PR has become adept at finding the perfect partners and storytelling opportunities for its clients, the company stated in a press release. More than 800 media placements have generated over 15 billion earned impressions, equating to $90 million in advertising value. These accomplishments underscore the agency’s commitment to transparency, collaboration, and building deeper relationships within the industry.
Krysta Markham, Communications and Content Manager at Nature Fresh Farms, commented on her experience with the agency.
"Collaborating with Beth and her team at Elephant House PR has been transformative for our company," said Markham. "Beth's commitment to understanding the intricacies of our business, combined with her keen insight into our goals and aspirations, has seamlessly integrated her team with ours, making them a genuine extension of our workforce. Their collective efforts not only catapulted us to success with the 2024 Good Housekeeping Best Snack Award for our Hiiros™ Tomatoes, but continue to propel us forward."
The agency’s focus is twofold—helping those with influence tell a more complete and vibrant story about fresh produce, and helping the brands within the industry better understand how public relations can positively impact sales.
Elephant House PR has hosted harvest tours for retailers, influencers, and the media; helped brands earn distinguished awards in publications like Good Housekeeping and Prevention; and secured television spots on local stations, most notably The TODAY Show.
The agency is poised for even greater achievements, driven by its passion for fresh food and its unwavering commitment to its clients.
Congratulations to Elephant House PR!
