LOS ANGELES, CA - Increased consumer trials, repeat purchases, and apple demand are on the horizon thanks to a partnership between Envy™ apples and The Pioneer Woman Magazine. With peak apple season not far away, the two have united to spark increased awareness for the famed variety.
“We’re excited to meet the moment of peak Envy™ apple season with this deep collaboration with The Pioneer Woman Magazine and ThePioneerWoman.com,” said Cecilia Flores Paez, Head of Marketing, North America for T&G Global, which owns Envy™. “The brand fits squarely with our core consumer, and we can’t wait to drive their interest with this collaboration.”
According to a press release, the most recent quarterly issue arrived at newsstands on August 22 featuring three Envy™-centric pages, including a brand ad, custom content, and a behind-the-scenes editorial taste test. Apples decorate the first two pages of the magazine, highlighting two creative recipes and an ad. What better time to inspire consumers with unique recipes than in the lead-up to fall entertainment gatherings?
In addition to print advertising, Envy™ and ThePioneerWoman.com will be partnering on four recipe videos for the site, produced in The Pioneer Woman test kitchen.
The collaborative campaign is expected to reach around 23 million consumers.
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